Next Self was founded by Binyamin Rutstein in 2025. Skip below to see psychology book recommendations.
He graduated 8th grade from the Rabbinical College of Canada (Chabad), and studied at the Hebrew academy of Cleveland (litvak) through 11th grade, and continued studying jewish texts from 2009 and onwards through online classes/content: Chabad.org (Rabbi Tzvi Freeman), Aleph Beta animated videos, Rabbi yy Jacobson, Rabbi Yossi Paltiel, Rabbi Manis Friedman and Rabbi Glatstein.
Binyamin founded multiple consumer product brands in 2012 through Amazon and reached 40m+ in annual revenue, and was studying consumer psychology since 2009, his team is available for Amazon ecommerce consulting, $150-450 per hour depending on the type of guidance/strategy/labor you’re interested in.
From 2018-2023, Binyamin was living with severe mental and physical disease activity and noticed the mind body connection through physical and mental health patterns. Medications, vitamins, years of basic diet of quinoa, carrots and tahina, chinese medicine, and exercises weren’t enough.
In early 2021, Binyamin learned that you had to become an expert in feelings to heal from generational trauma, from Dr Bessel Van Der Kolk. So he studied from 18+ books and listened to many classes that explained psychology and the latest trauma research.
By late 2023, Binyamin no longer needed a wheelchair, was able to reduce auto immune condition medication significantly and gained back enough muscle to live chronic pain free, building self esteem through learning how self compassion and boundaries work helped a lot, living in Thailand b/c it’s very peaceful, lots of physical therapy, fresh stem cells from placenta, etc.
Some books he read and recommends for healing from generational trauma and how intimacy works, there is also content on youtube about these books:
amazon.com/Body-Keeps-Score-Healing-Trauma/dp/0143127748/ – First half of the book explains the research on generational trauma and the second half explains the research behind every practice that helps heal.
amazon.com/Breaking-Patterns-Depression-Michael-Yapko/dp/0385483708 – summary of this book https://nextself.ai/mental-health/breaking-patterns-of-depression/
amazon.com/Self-Care-Children-Emotionally-Immature-Parents/dp/1684039827 (learn about lots of the symptoms of trauma)
How Addictive thinking works, trauma patterns are addictive – https://www.amazon.com/Addictive-Thinking-Abraham-Twerski-M-D/dp/1568381387/
amazon.com/Love-Worth-Making-Ridiculously-Long-Lasting/dp/1250113105 – how intimacy works
amazon.com/What-My-Bones-Know-Healing/dp/0593238109 (includes guidance from Dr. Ham), explains the struggle of aggression
amazon.com/Healing-Shame-Binds-Recovery-Classics/dp/0757303234 – how toxic shame works
amazon.com/Running-Empty-More-Transform-Relationships/dp/1683506731 – how to recover from childhood emotional neglect
amazon.com/Silently-Seduced-Parents-Children-Partners/dp/0757315879/ – when a parent uses a child for emotional support
amazon.com/Gift-Therapy-Generation-Therapists-Patients/dp/0061719617 – how being vulnerable works
amazon.com/Recovering-Emotionally-Immature-Parents-Boundaries/dp/1684032520
amazon.com/Internal-Family-Systems-Skills-Training/dp/1683730879/ – a system for practicing self compassion
amazon.com/Codependent-No-More-Controlling-Yourself-ebook/dp/B0B18JHYMC – Ideas to help build self esteem and what many symptoms look like.
What does abusive thinking look like, how does it work? https://www.amazon.com/Should-Stay-Relationship-Can-Should-be/dp/042523889X/
Because of AI, Binyamin can quickly published content that explains ideas that were helpful in his healing journey and relationships.
Follow his latest content at facebook, IG or the Next self Daily wisdom page or blog page.
Binyamin’s entrepreneur Content (also on youtube and tiktok) – https://www.instagram.com/binyaminrutstein